About us

Extreme Sports Company LLC is a Kuwaiti retail and distribution company specializing in Action and Endurance Sports. Established in 2004 by ambitious local athletes, the company was founded with a vision of becoming one of the Middle East’s leading retailers and distributors of the world’s top sports brands.

The concept behind Extreme Sports Retail and Distribution was inspired by extensive research into global action sports events. Shortly after, the company expanded its focus to include endurance sports, driven by a mission to promote fitness and a healthier lifestyle across Kuwait through sports engagement.

In 2008, the founding partners increased the company’s capital to support its expansion plans. Today, Extreme Sports operates two retail stores along with a growing online channel, serving a wide range of customers both in-store and digitally. With over 30 employees across its Head Office and showrooms, the company continues to grow and raise the bar—pioneering new, innovative ways to spread awareness and encourage action sports as part of Kuwait’s urban lifestyle.

Picture of Samiyah Store

In our commitment to endurance and action Sports, we develop the skills and potentials of our customers by engaging them in regular sports activities and events that will challenge them and bring their skills up to the next level. Our wide range of bicycles, footwear, action sports gear, water sports and endurance sports products encourage every individual to be more open to try out new things and unleash their power to express themselves, through sports. 

Picture of Al-Tilal Store

Our philosophy is to provide our retail stores with globally known premium brands along with a dedicated and consistent marketing campaign targeting the action sports athletes and enthusiasts throughout the region. Further in our commitment to Action Sports , we develop the skills and potential of our customers by engaging them through regular sports activities and events that will challenge them to enhance their skills to the next level. We also sponsor the Top Action Sports Riders in Kuwait and send them to the local, regional and international competitions.

Extreme Sports Family